The changing media environment has required a major reassessment of traditional business models. Historically, dependence on advertising income has been common, but online disruption and proliferation of platforms have brought new difficulties and avenues. We now see a growing trend towards subscription packages, micropayments, sponsored material,

The media industry is in a constant state of flux. With new platforms rising daily and audience habits shifting, it can be complex to stay current of the current innovations. Thriving media enterprises must be agile and ready to evolve regularly to thrive in this intense environment. For master this complex landscape, media practitioners must deve